Advertising

Festival Royalties

The task is to work as a group to develop a message that the campaign will communicate to a defined audience. This message was to be based on an insight into the problem of the large amount of rubbish left behind by festival goers. We imagined that we had been approached by a company that had developed a mobile app that encouraged people to pick up litter in a playful way with rewards. We designed the name and logo of the mobile app, the message that the app broadcasts, merchandise and several posters.