Campaign Design

Crocs Match Fest

Crocs Match Fest is a creative campaign about dating through self-expression. This project is developed for the Crocs brand and aims to address modern dating issues such as ghosting, fear of rejection, and emotional vulnerability. We created Crocs Match Fest—a festival where people can meet through shared interests by personalizing their Crocs with Gibbets. The campaign includes a series of promotional materials: posters, videos, and interactive accessories. The visual concept is built around the idea of the "perfect pair"—both in footwear and in relationships. Special emphasis is placed on comfort, individuality, and ease of communication. The result is a vibrant, inclusive campaign that combines self-expression and dating, making the socialization process more fun and natural.