Cultural Identity

Museum of Medicine - Branding and Identity

This is an identity for a museum that combines the history of medicine, alchemical traditions, and scientific discoveries. The visual style is based on sketches of ancient medical instruments, plants, and symbols that reflect the mystical and scientific nature of healing practices. I developed the complete branding, including the logo, color palette, typography, and the application of the identity in the museum space. Additionally, I created a logo animation that brings it to life with light, shadow, and textures inspired by alchemical manuscripts. The project combines a deep historical atmosphere with modern design solutions, immersing visitors in a world of medical mysteries and discoveries.