Visual identity

The Society of Terrible Cooks

The challenge was to create a visual identity for a club or society without using a logo in the form of a set of stationery (letterheads, envelopes, complimentary cards, and business cards). I decided on The Society of Terrible Cooks, and after researching the materials, I chose the format, colour, texture, and visual language. I believe that through the burning effect, red, black and beige colours, I was able to convey a visual and physical connection between the organisation itself and the physical properties of the stationery.

Photos